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Anand Saravana Raj
Anand Saravana Raj
MSME Growth & Fundraising Consultant

The Strategic Partner for Your Business Growth Journey

I help MSME founders and startups solve complex challenges, drive structured growth and become 
investor-ready

20+ Years of Experience


Contrarian & Structured Thinker


Upcoming Author


The Person Behind the Process

With over two decades of experience across banking, consulting and entrepreneurship, I’ve learned that numbers alone don’t define a business. Behind every balance sheet lies intent, effort and decisions that shape results. Over the years, I’ve worked with entrepreneurs at every stage. From early founders to fast-scaling MSMEs. One insight stands out: understanding why businesses struggle is as important as knowing how they grow. 


That’s what led me to create the Business Performance Meter (BPM) a simple yet powerful way to check the heartbeat of a business. It helps identify what’s working, what’s not and what needs focus before planning the next stage of growth.


I bring a practical mix of financial acumen, strategic clarity and on-ground business experience to help founders see their business the way investors do.


My approach is simple: clarity first, action next


I work closely with entrepreneurs to:

  • Simplify business complexity
  • Build budgets and financial projections

  • Create investor-ready businesses


I’m known for asking the right questions, cutting through the noise and turning roadblocks into clear, actionable steps. For me, consulting is not about advice - it’s about creating clarity, focus and measurable progress in every business I work with.

Values I stand for

I believe in building businesses that last, grounded in integrity, driven by clarity and focused on creating real value. These four are the values that I truly cherish

Integrity

I believe in honest conversations and transparent advice. My role is to help entrepreneurs see the complete picture, even when the truth is uncomfortable

Action over theory

Ideas matter only when they are executed well. I focus on helping founders translate plans into measurable outcomes that 

create long-term value.

Simplicity in complexity

Businesses often struggle not because they lack vision, but because they get lost in details. My approach is to simplify, structure and bring clarity to decision-making.

Responsible growth

Sustainable growth comes from doing what is right, not what is quick. Whether it is through my work with entrepreneurs or my association with Rotary, I believe progress must create a positive difference for people and communities.

How it all began

Even as a schoolboy, I was drawn to the world of business. While most kids read comics, I read business magazines. My father, a professor, filled our home with books and that helped me develop a strong reading habit. I still begin my day with the newspaper. 


One phrase that has stayed with me since those days is “Reach for the skies.” I created it myself in school when I dreamt of becoming a fighter pilot or at least a commercial pilot. That slogan became my personal motto, and it continues to guide everything I do today. 


After completing my BE in Mechanical Engineering, I attempted the Pilot Aptitude Battery Test (PABT). I did not clear it and since it can be taken only once, my flying dream ended there. That setback shaped my journey in a different way. I went on to pursue an MBA, worked with Repco Bank and later with Sutherland Global Services, before finding my true calling in entrepreneurship. My first venture began in 2008, followed by two more in 2015 and 2018. Each phase added new lessons, experiences and a deeper understanding of how businesses grow and succeed.


Along the way, I’ve realized that being a contrarian helps me see opportunities others often overlook. I question assumptions and look at challenges from the other side. I also call myself a “lazy problem solver” because I like finding faster, smarter ways to get things done. With a balance of left and right-brain thinking, I enjoy working with numbers as much as creating new ideas. 


These experiences shaped my approach to consulting. I focus on what works in the real world, simplify complexity and bring structure to growth. My goal is to help entrepreneurs strengthen their businesses, improve financial health and become truly investor-ready.


My Inspirations

My parents and grandparents have been my biggest influencers since childhood. Their values shaped how I think, work and live. Along with them, I continue to draw inspiration from these 3 people

Avvaiyar

கற்றது கைம்மண்ணளவு, கல்லாதது உலகளவு

Dr. APJ Abdul Kalam

Dream, dream, dream. Dreams transform into thoughts and thoughts result in action

Sir Ratan Tata

None can destroy iron, but its own rust can

I'm a passionate

Traveller
Movie Buff
Foodie
Traveller

I love to explore new places and cultures

I’ve travelled to four countries and many parts of India. Every journey has given me fresh perspectives, new ideas and stories that inspire my work and life.  Travel keeps me humble. It reminds me how much more there is to learn and see.

Movie Buff

Films are my gateway to understanding people and emotions

I enjoy world cinema, especially dramas.  Each film leaves me with something to reflect on. Movies often shape my thinking  and they help me see life through different eyes. 

Foodie

Food connects people, cultures, and memories

From street-side snacks to five-star dining, I enjoy exploring different cuisines. Each meal is an experience , a discovery of taste and tradition. Food for me is not just about eating but about experiencing stories through flavours.